About Us

The team is led by Tony Holley a highly experienced professional, with hands-on experience in running and buying small and medium businesses and working in large businesses across numerous sectors.

Tony spent a number of years as Acquisitions Manager for an ASX listed company. In that role he maintained relationships with close to 100 Business Brokers and Corporate Advisors, looking to buy businesses with earnings in the $1-$10m range, What he found was that the services for mid-sized private businesses was vastly inferior to those offered to large ones. At the low end Business Brokers often charged substantial percentage fees when the business value was largely the underlying assets, characterised by Stock at Valuation (SAV) based deals. The large Corporate Advisory firms gave smaller deals to their ‘juniors’, meaning the fee didn’t reflect who worked the deal. The mid-sized private business that made strong economic returns was not well looked after. This is the market Tony services, providing a principal led business sale services for mid-sized businesses too large for business brokers and too small to get a dedicated Principal at the large Corporate Advisory firms.

The service includes asking the tough questions, investigating and deconstructing pertinent information, and developing innovative strategies that create value. The business sale process relies on competitive tension through developing a targeted campaign that can include international buyers, as has been the case for 2 SaaS businesses we have sold. While Tony is based in Sydney, he also studied and worked for 7 years in Brisbane, so our work has been concentrated in Sydney, Brisbane and Melbourne.